Business Proposal in Seoul and Beyond: 14 Spots (7 Confirmed)

Why visit Business Proposal filming locations

Business Proposal (사내맞선) became one of 2022’s most-watched Korean rom-coms, and its filming locations offer a practical way to experience the drama’s world. The show follows Shin Ha-ri, a food researcher who goes on a blind date with her company’s CEO Kang Tae-mu in place of her friend Jin Young-seo — and then must hide her identity when she discovers he is her boss. Based on a popular web novel that was adapted into a webtoon, the 12-episode SBS series aired from February 28 to Apr 5, 2022, and found a global audience through Netflix.

What makes these locations worth visiting is their variety. Unlike dramas confined to one neighborhood, Business Proposal filmed across Seoul, Suwon, Yongin, Daegu, and Gangwon-do. You get a theme park date at Lotte World, a neighborhood tteokbokki shop with decades of customer graffiti, a converted glass factory turned cafe in Yeonhui-dong, a surf beach on the east coast, and a vegan bakery in Daegu that played a fried-chicken shop on screen. Seven of the fourteen stops are Confirmed with two or more independent sources; the rest are Reported with one source, clearly marked so you know which locations have stronger verification.

The Seoul stops cluster well for a day trip. Lotte World in Jamsil anchors the eastern side, while the food stops — Meongteongguri Tteokbokki in Nowon, Yeonnamjang in Yeonhui-dong, Yangjae Flower Market, The River Bella Cucina by the Hangang, and Eunsung Beef near Yeouido — spread across the city. N Seoul Tower on Namsan provides the skyline view. For visitors, this means you can combine drama tourism with actual Seoul sightseeing: a theme park, a market, riverside dining, and a tower observatory, all in one itinerary.

Business Proposal filming locations

Fourteen stops across Seoul, Suwon, Yongin, Daegu and the east coast.

Seoul

Lotte World anchors the Seoul day — the bumper-car and merry-go-round date. This is Korea’s largest indoor theme park, and the drama filmed at night when the park’s lights create the romantic atmosphere you see on screen. Plan for a half day here: the park has both indoor Adventure and outdoor Magic Island sections, connected by monorail. From Jamsil Station (Line 2, Exit 4), you walk directly into the park complex.

Food stops cluster across the city: Meongteongguri Tteokbokki in Nowon (keep the graffiti tradition in mind — and note it also appears in True Beauty), Yeonnamjang in Yeonhui-dong, Yangjae Flower Market, The River Bella Cucina by the Hangang, and Eunsung Beef near Yeouido. N Seoul Tower rounds out the skyline.

The tteokbokki shop deserves special mention. Located near Seoul National University of Science and Technology in Gongneung-dong, Meongteongguri has become a pilgrimage site for drama fans since Business Proposal aired. The interior walls are covered with customer graffiti — a tradition that predates the drama but has grown as visitors leave their marks. The shop serves jeukseok tteokbokki (instant tteokbokki cooked at your table), a communal style that fits the drama’s friend-group scenes. Budget around 30 to 60 minutes here, and expect a wait during peak lunch hours.

Yeonnamjang, also known as Hotel Yeonnam, occupies a converted glass factory in Yeonhui-dong. The three-story building houses a cafe and restaurant on the ground floor, co-working space above, and a studio for live performances on the top floor. In the drama, it plays Chef Min-woo’s restaurant, where Ha-ri repeatedly visits with Young-seo. The space is genuinely popular with locals for its European-style dishes and elegant interior — worth visiting even if you have not seen the drama.

Yangjae Flower Market is Korea’s largest flower market, and morning is the liveliest time to visit. The drama used it for the scene where Tae-mu buys Ha-ri a huge bouquet while avoiding the rain. The River Bella Cucina offers Hangang River views for a romantic meal, while Eunsung Beef serves bulgogi, seasoned ribs, and galbi-tang in Yeouido. N Seoul Tower on Namsan provides the classic Seoul skyline — take the cable car from Myeongdong or the Namsan shuttle bus, and allow one to two hours for the observatory and plaza.

Beyond Seoul

Suwon and Yongin hold two restaurant stops: Moromikushi Gwanggyo and Joain Studio. Moromikushi is an izakaya in Suwon’s Gwanggyo Cafe Street area, where Sung-hoon and Young-seo drink in the drama. Joain Studio in Yongin plays Tae-mu’s breakfast restaurant — a European-style restaurant that requires reconfirming hours before visiting, as operating times can change.

On the east coast, Yangyang Surfyy Beach and Songwol Maemilguksu pair well, with Golden Tulip Skybay at Gyeongpo Beach nearby. Surfyy Beach at Hajodae is Yangyang’s northern surf zone, famous among surfers especially during summer. The drama filmed the beach sequence here, including the food truck during the characters’ “business trip.” The beach is free and public, but crowded in summer — visit in shoulder season for a quieter experience. Songwol Maemilguksu is an actual operating noodle restaurant in Yangyang’s Sonyang-myeon, serving buckwheat noodles. It may close early when ingredients run out, so go for lunch rather than dinner.

Golden Tulip Skybay Hotel at Gyeongpo Beach in Gangneung is where Tae-mu comes to Ha-ri’s rescue as the perfect boyfriend. The hotel sits directly in front of Gyeongpo Beach, making it a practical overnight base for the east coast stops. Piet Boon House at Oak Valley in Wonju is confirmed but not visitable — private property. The luxury house inside the Oak Valley resort also appears in Little Women, Penthouse, and Dali and Cocky Prince. Only resort guests can enter the grounds; do not attempt to visit.

Cafe Sandeul Hill in Daegu is worth the trip south for the vegan bakery alone. In the drama, it plays Ha-ri’s family’s fried-chicken shop, but in reality it is a vegan bakery cafe in Manchon-dong, Suseong-gu. The contrast between the on-screen chicken shop and the real vegan bakery is part of the fun — and the baked goods are genuinely good.

Some hotels in this guide are real places you can stay at — see our K-drama hotels filming-location record.

How we checked

Each stop in this guide is marked with a status: Confirmed means two or more independent sources verified the filming location. Reported means one source verified it, and we are still looking for a second source. Fan-spotted means a fan source with a link identified it, but no press or official source has confirmed it yet.

We do not use drama stills. All photos are of the real locations, licensed CC0, CC BY, or CC BY-SA, or KOGL Type 1. We do not guess addresses, transit times, or scene details. If a location is not verified, we say so. If a place is private property, we mark it clearly and tell you not to visit.

For Business Proposal, seven stops are Confirmed: Lotte World, Meongteongguri Tteokbokki, Yeonnamjang, Yangyang Surfyy Beach, Songwol Maemilguksu, Piet Boon House, and Cafe Sandeul Hill. The other seven are Reported with one source each. We update the guide when new sources confirm a location or when a place closes or changes.

Related guides

If you enjoyed Business Proposal, you may also like:

• Hometown Cha-Cha-Cha — another coastal rom-com with beach locations
• Seoul Myeongdong Shopping & Drama Route — half-day route through drama spots and shopping in Myeongdong
• Squid Game Seoul Route — Seoul locations from Squid Game

Sources

All sources for this guide

Accessed Oct 6, 2026 (Asia/Seoul) unless noted.

1. Klook Travel Blog — Business Proposal filming locations
2. The Cinemaholic — Where was Business Proposal filmed
3. Creatrip — Business Proposal filming locations
4. Lynntop — Business Proposal filming locations
5. Her World — Seoul K-drama filming locations
6. Cosmo.ph — Piet Boon House
7. Korea Travel Post — Oak Valley Piet Boon House